In 2021 Lemon & Paeroa launched a marketing campaign named "Space Manu". It started which has a man in Area, wearing an area suit, who jumps from a platform to totally free tumble to the bottom, and eventually landing in the pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa began Manu Utilized Sciences Aotearoa (MASA) which exper